31 Best Jewelry Brands for Every Budget and Style
Jewelry does more than complete a look — it transforms it. The right necklace, earrings, or ring can elevate even the most basic outfit into something unforgettable. Whether you’re looking for an everyday staple, a meaningful gift, or an investment piece, today’s best jewelry brands cater to every style, budget, and occasion.
From iconic luxury houses like Cartier, Bulgari, and Tiffany & Co. to contemporary labels like Mejuri and Catbird that prioritize accessibility and trend-forward designs, the jewelry world is more exciting and inclusive than ever. Ethical sourcing and sustainability are also at the forefront, with lab-grown diamonds and gemstones offering beautiful, conflict-free alternatives. And thanks to online marketplaces like Etsy and Local Eclectic, discovering independent designers and unique handmade pieces is easier than ever.
No matter what you’re shopping for — a sparkling engagement ring, a personalized bracelet, or a pair of everyday earrings that won’t irritate your skin — these brands are redefining what jewelry means today.
Our Top Picks at a Glance
- Best Affordable Brand: Mejuri
- Best on Amazon: Pavoi
- Best Personalized: Gorjana
- Best Fine Jewelry: Aurate
- Best Lab-Grown Diamonds: Brilliant Earth
- Best Hypoallergenic: Ana Luisa
- Best for Trends: Catbird
- Best Unisex Brand: David Yurman
- Best for Gifting: Pandora
Mejuri
About the brand: Founded in 2015, Mejuri has quickly become a favorite for its minimalist, everyday pieces crafted from solid 14k gold, sterling silver, 18k gold vermeil, and responsibly sourced diamonds.
Why it stands out: Mejuri is all about luxury without the luxury markup. Loved by celebrities like Selena Gomez, Hailey Bieber, and Meghan Markle, the brand’s jewelry offers timeless elegance and modern simplicity.
Price range: Earrings start at $38; classic necklaces begin around $68.
Gorjana
About the brand: Gorjana is known for its delicate, gold-plated jewelry — including zodiac pendants, birthstone necklaces, and monogrammed bracelets — often seen on celebrities like Michelle Obama.
Why it stands out: It’s perfect for layering and personalization, with many pieces available for engraving, making them ideal for gifts.
Price range: Gold-plated styles start at $50.
Ana Luisa
About the brand: This New York–based brand creates water-resistant, hypoallergenic, and tarnish-proof jewelry, ideal for sensitive skin.
Why it stands out: From sculptural hoops to initial bracelets, Ana Luisa offers thoughtful, affordable designs with a two-year warranty — rare in this price range.
Price range: Starts around $39, with most pieces under $100.
Catbird
About the brand: Brooklyn-based Catbird specializes in dainty, stackable pieces made almost entirely from recycled gold and diamonds.
Why it stands out: Beloved for its vintage-inspired wedding bands and personalized charms, Catbird’s handcrafted jewelry is as sustainable as it is beautiful.
Price range: From $36 for gold stud earrings to over $4,000 for engagement rings.
Pavoi
About the brand: Pavoi focuses on affordable, eco-friendly jewelry made from recycled metals, with best-selling styles available on Amazon.
Why it stands out: Trendy, everyday staples like chunky hoops and chain bracelets that look far more expensive than they are.
Price range: Starts around $13.
Aurate
About the brand: Founded in New York, Aurate delivers sustainably made fine jewelry without traditional retail markups.
Why it stands out: Known for timeless designs crafted with recycled gold and ethically sourced gemstones, all adhering to the Kimberley Process.
Price range: From $40 for hoops to fine jewelry pieces in the low thousands.
David Yurman
About the brand: A staple since 1980, David Yurman is renowned for its iconic twisted-cable motif and timeless designs.
Why it stands out: Classic, mix-and-match pieces ideal for everyday wear and heirloom gifts.
Price range: Ranges from hundreds to thousands of dollars.
Monica Vinader
About the brand: Known for its sustainable shift in 2020, Monica Vinader uses recycled sterling silver and gold vermeil in its easy-to-style designs.
Why it stands out: Loved by royals and celebrities alike, the brand also offers traceable “product passport” pieces and piercing studios in select cities.
Price range: Earrings start at $28.
Brilliant Earth
About the brand: A leader in sustainable luxury, Brilliant Earth is known for its “Beyond Conflict-Free” diamonds.
Why it stands out: Offers ethically sourced fine jewelry, from everyday pearl earrings to extravagant diamond necklaces.
Price range: From $95 to nearly $80,000.
Jenny Bird
About the brand: Launched in 2008, this Canadian brand is known for bold, modern designs that merge fashion-forward and classic aesthetics.
Why it stands out: Perfect for anyone who loves mixed metals and statement-making everyday pieces.
Price range: Starts at $80, with most around $150.
Quince
About the brand: Founded in 2019, Quince offers luxury jewelry and essentials at accessible prices.
Why it stands out: Known for high-quality everyday pieces, including affordable diamond jewelry and designer-inspired designs.
Price range: Earrings start at $30; diamond pieces from $150 to over $1,000.
Kate Spade
About the brand: Originally a handbag label, Kate Spade has expanded into playful, classic jewelry.
Why it stands out: Affordable, fun designs like martini necklaces and timeless bangles perfect for gifting.
Price range: Starts at $32, mostly under $100.
Jia Jia
About the brand: Founded by Jia-Jia Zhu, this crystal-forward brand blends spirituality and design.
Why it stands out: Youthful, colorful stone pieces that celebrate the energy and properties of natural crystals.
Price range: From $250 to over $30,000.
Stone and Strand
About the brand: Created in 2013, this woman-owned brand focuses on ethically sourced, heirloom-quality jewelry.
Why it stands out: Timeless, engravable keepsakes perfect for everyday wear or special milestones.
Price range: Stud earrings from $100; investment pieces from the low thousands.
Astrid & Miyu
About the brand: Founded in London in 2012, Astrid & Miyu is celebrated for its ear stacks and modern designs.
Why it stands out: From twinkling studs to matching sets, its pieces feel fresh yet timeless.
Price range: Starts at $40, with solid gold gift sets over $840.
Pandora
About the brand: Founded in 1982, Pandora revolutionized charm bracelets and remains a leader in personalized jewelry.
Why it stands out: Known for quality craftsmanship and lab-grown diamonds at accessible prices.
Price range: Charms from $30, most pieces under $250.
FoundRae
About the brand: Beth Hutchens designs symbolic “modern heirlooms” centered on tenets like resilience and love.
Why it stands out: Deeply meaningful designs crafted in solid gold and natural diamonds.
Price range: Starts at $950, with sets reaching $75,000+.
Kelm
About the brand: Created by self-taught designer Leilani McQuay, Kelm offers handcrafted, made-to-order pieces.
Why it stands out: Organic pearls, cowrie shells, and gemstones make each piece feel one of a kind.
Price range: Earrings from $65, most under $100.
Kendra Scott
About the brand: Known for its philanthropy, Kendra Scott also creates customizable jewelry for pediatric hospitals.
Why it stands out: Trendy designs, TikTok-famous collections, and meaningful charitable initiatives.
Price range: Starts at $25, signature pieces up to $4,500.
Kenneth Jay Lane
About the brand: A legend since 1962, Kenneth Jay Lane’s costume jewelry has adorned icons from Audrey Hepburn to Lady Gaga.
Why it stands out: A mix of minimalist staples and extravagant statement pieces.
Price range: $60 to $150.
Kinn
About the brand: Yoon Jennie’s Kinn creates modern heirlooms with recycled gold and ethical gemstones.
Why it stands out: Timeless, Art Deco–inspired designs and a recycling program for old jewelry.
Price range: From $110 to several thousand.
Wwake
About the brand: Founded by sculptor Wing Yau in 2013, Wwake is known for its ethereal, creative fine jewelry.
Why it stands out: A favorite of Rihanna and Zoë Kravitz, it blends opals, pearls, and diamonds into truly unique designs.
Price range: Starts at $68.
BaubleBar
About the brand: Launched in 2010, BaubleBar is synonymous with playful, customizable, and on-trend jewelry.
Why it stands out: High-impact styles at approachable prices, plus collaborations with major brands.
Price range: From $24 to $385.
Hart
About the brand: Founded in 2016 by Hart Hagerty, Hart focuses on meaningful, milestone-marking designs.
Why it stands out: Signature charm jewelry and bold statement earrings that make gifting easy.
Price range: Charms from $40, bracelets and necklaces up to $350.
Ettika
About the brand: Since 1994, Ettika has been creating trendy yet timeless jewelry plated with 18k gold, silver, and rhodium.
Why it stands out: A go-to for boho, nautical, and chunky statement pieces that don’t feel cheap.
Price range: $30 to $150.
Anita Ko
About the brand: Los Angeles–based Anita Ko is known for glamorous, gem-encrusted fine jewelry.
Why it stands out: Offers everything from subtle sparkle to red carpet–ready statement pieces.
Price range: $420 to hundreds of thousands.
James Allen
About the brand: Since 2006, James Allen has revolutionized online diamond shopping with customizable designs.
Why it stands out: Offers a wide range of handmade diamond jewelry, from engagement rings to everyday wear.
Price range: $90 to $56,782.
Clare V.
About the brand: Blending California ease with Parisian flair, Clare V. offers playful, personality-filled jewelry.
Why it stands out: Mix-and-match beaded bracelets and pearl necklaces encourage endless layering.
Price range: $45 to $595.
Dorsey
About the brand: Founded in 2020, Dorsey uses lab-grown gems to modernize classic, heritage-inspired designs.
Why it stands out: Elegant, vintage-inspired jewelry with a sustainable edge.
Price range: Under $100 to over $18,000.
By Adina Eden
About the brand: Named after the founder’s grandmother, this brand delivers Pinterest-worthy, trend-led designs.
Why it stands out: Offers a wide variety of on-trend jewelry — from pearl earrings to bold pendants — often under $100.
Price range: Under $30 to $1,750.
Vrai
About the brand: Specializing in lab-grown diamonds crafted in the U.S., Vrai is known for precision and sustainability.
Why it stands out: A go-to for modern engagement rings and statement diamond pieces loved by celebrities.
Price range: Starts around $650, with engagement rings averaging $1,500.
How to Choose the Right Jewelry Brand for You
There’s no single “best” jewelry brand — it depends on your needs and preferences. Mejuri consistently ranks high for its quality, fair pricing, and blend of classic and modern pieces. Gorjana, Aurate, Catbird, and Pavoi are also favorites for everyday wear and gifting.
Invest in the pieces you’ll wear most often: versatile hoops, stackable chains, and dainty rings form the backbone of any jewelry collection. Once your basics are covered, branch out into bold statement pieces for layering and trend-driven looks.
In 2025, mixed metals, chunky silhouettes, and layered designs are everywhere. Pearls are also having a major moment, appearing in both classic and contemporary forms. Whether you’re drawn to timeless heirlooms or experimental trends, the brands above prove there’s never been a better time to build your jewelry wardrobe.